Resumé

Kristin Cavoli

Director of Brand & Creative

Greater Boston Area | 617.699.9860 | kristincavoli@yahoo.com | linkedin.com/in/kristin-cavoli

PROFESSIONAL SUMMARY

Strategic brand and creative leader with 20+ years of experience shaping brand identity, customer experiences, executive communications, digital experiences, and global events for technology organizations. Recognized for translating complex ideas into compelling visual narratives that strengthen brands, engage audiences, and support business growth. Proven ability to align stakeholders around a unified brand vision while developing scalable systems, experiences, and resources that enable consistent execution across teams and channels.

CORE EXPERTISE

Brand Strategy • Creative Direction • Brand Governance • Visual Identity Systems • Event Experience • Executive Communications • Website Strategy • Digital Experience • Presentation Design • Marketing Communications • Brand Architecture • Cross-Functional Leadership • Team Leadership • Adobe Creative Suite • Microsoft PowerPoint

PROFESSIONAL EXPERIENCE

Nexthink

Director of Design | 2022–Present

  • Directed global brand initiatives and creative strategy to ensure consistent execution across marketing, digital, communications, events, customer experiences, and executive programs.

  • Led redevelopment of the company's visual brand standards, creating a centralized resource that aligned teams around a consistent visual identity and customer experience.

  • Modernized the company's written style guide and served as the final review point for content produced by the Design team, improving clarity, consistency, and overall communication quality.

  • Created, directed, and executed on the visual theme for Nexthink's annual Experience conference, contributing to significant multi-year attendance growth through integrated event branding, environmental design, digital experiences, and executive storytelling.

  • Developed multiple sub-brands from inception, creating scalable brand frameworks that drove the success and growth of strategic programs while maintaining alignment with the corporate brand.

CipherHealth

Design Principal | 2019–2022

  • Led brand transformation initiatives that translated strategic business objectives into scalable visual systems and customer-facing experiences.

  • Established design systems and implementation standards supporting a company-wide rebrand across web, marketing, and sales channels.

  • Partnered with agencies, developers, and internal stakeholders to ensure consistent brand execution across digital and print experiences.

  • Developed templates, tools, and scalable design resources that strengthened brand consistency and enabled content creation across web, marketing, and product initiatives.

HealthcareSource

Art Director | 2013–2019

  • Led creative initiatives across web, digital, print, and event channels to support organizational growth and strengthen market presence.

  • Developed brand systems, templates, and guidelines that improved consistency and efficiency across marketing communications.

  • Directed major website redesign efforts focused on lead generation, analytics, user experience, and content effectiveness.

  • Played a key role in the evolution of the company's visual identity, including typography, color systems, logos, and marketing assets.

Percussion Software

Art Director | 2012–2013

  • Directed the development and rollout of a new corporate identity system, including logo, style guide, templates, and marketing materials.

  • Led the design and implementation of a new corporate website in partnership with internal development teams.

  • Collaborated with UX leadership to enhance product experiences through thoughtful, user-centered design solutions.

Barrett Communications

Design Director | 2007–2009

  • Consulted with clients to understand business objectives and develop strategic design solutions.

  • Directed creative projects from concept through execution across print, digital, and brand initiatives.

Grossman Marketing Group

Creative Director | 2005–2007

  • Led creative services for integrated marketing programs including direct mail, annual reports, event materials, identity systems, and corporate communications.

  • Managed creative resources, project planning, quality assurance, and client relationships across multiple accounts.

TEACHING EXPERIENCE

Bentley University

Adjunct Assistant Professor, Web Design Principles and Practices | Aug. 2022 – May 2023

  • Redesigned and modernized Bentley University's Web Design Principles and Practices curriculum, creating course content, assignments, instructional materials, and evaluation frameworks aligned with current industry standards.

  • Taught web design, user experience, responsive design, information architecture, visual communication, and front-end web fundamentals through a project-based learning approach.

  • Introduced students to modern digital design workflows, including wireframing, prototyping, collaborative design, and Figma.

EDUCATION

Master of Fine Arts, Graphic Design — Boston University

Bachelor of Fine Arts — University of Massachusetts Amherst

PROFESSIONAL DEVELOPMENT

HOW Design University — In-House Management

General Assembly — Front-End Web Development