Masters of Experience '24-'25, '26

2024-2025
Masters of Experience was created as an executive event series designed to bring IT leaders together for focused discussions around employee experience and digital workplace transformation. It was meant to have its own identity unassociated with the Nexthink brand. The visuals drew inspiration from each host city to create a unique experience for every event while maintaining a recognizable connection to the broader program. While initially conceived as a short-run series of 3 or 4, new locations were quickly added across the US, EMEA, and Asia resulting in MoE to become one of the most coveted Nexthink events.

2026
As the Masters of Experience event series continued to grow, the original city-specific creative approach became increasingly difficult to scale. It was also decided that we should establish a connection to the Nexthink brand through the use of color. To support the program's expansion, a new visual system was developed around a shared cityscape image with Nexthink's vibrant blue and red highlights, creating a distinctive event identity that significantly reduced production time while maintaining consistency across North America, Europe, and Asia.