HealthcareSource Brand Refresh

HealthcareSource needed a brand refresh. Much had changed within the organization during the prior two years, and our former look no longer represented who we were and who we wanted to be. We already had strong brand recognition in the market—which we did not want to loose—but a new design direction was needed. By updating our fonts, expanding the color palette, and streamlining the existing logo, a new, modern look was formed. We took the opportunity to unveil our new branding to coincide with the launch of our completely overhauled website. Included in this project was:

• Adjusted logo 

• New style guide reflecting changes in fonts, colors, and logo usage 

• Revised templates for Microsoft Office and InDesign 

• New Website